Passion for Sochi is an integrated digital & social platform with 3 x 5min interactive web-documentaries about 3 young French athletes preparing for the 2014 Winter Olympics : Alexis Pinturault, Vincent Gauthier-Manuel and Tessa Worley.
A director and photographer with extensive experience in shooting athletes, Cyril Masson followed their training in the Alpine Ski Resort of Tignes, 2 months before the Olympics.
The users can interact with the webdocs, access additional contents and data vision, and even switch cameras during spectacular descent sequences.
Throughout the operation, viewers can also follow the athletes in real time, thanks to Samsung connected devices that allow the athletes to post updated info and messages on a dedicated website.
CLIENT : SAMSUNG
AGENCY : CHEIL
FILM DIRECTOR : Cyril Masson (www.cyrilmasson.com)
CREATIVE DIRECTOR : Bruno Moreira
ART DIRECTOR : Gabriel Lippis
PRODUCTION : FIGHTING FISH
DOP : Alexandre Monteaux
OPERATORS : Augustin de Vaumas / François Comparot / Yann Goiran
MUSIC : Le Comptoir du Son