Nike asked to Cyril Masson to find a clever way to celebrate Ronaldino’s Ballon d’or.
CREATIVE DIRECTOR & PHOTOGRAPHER : Cyril Masson.
POST-PRODUCTION : Cyril Masson.
LOCATION : Paris.
DATE : 2005.
BACKSTAGE STORY : Nike got the info very late, it was 11pm when Nike guys came to the studio, they had to be the first to communicate on the next day.
We find the good idea around 4am, shot the picture until 6am and the visual was ready to send to the medias at 8am.