NIKE | World Basketball Festival

12th – 16th July saw the World Basketball Festival takeover Paris.
Two full-size courts and Two half courts were built inside the Cité Internationale Universitaire in Paris to host the Nike+ T.P Skills challenge,
Nike+ dunk contest, basketballs camps, 3-on-3 competition, and several Nike+ basketball experiences. 

Game On, World.
CLIENT : NIKE
AGENCY : STUDIO WHITE / BLACK no Milk no Sugar
CREATIVE DIRECTOR & FILM DIRECTOR : Cyril Masson
CO-DIRECTOR : Kevin Couliau
CAMERA OPERATORS : Kevin Couliau / Ugo Tsvétoukhine / Bachir Benfaida for BLACK
EDITOR : David Couliau / MOTION-DESIGNER : Mister Gü / COLORIST : Cyril Masson
MUSIC : The Work / DE LA SOUL’S Plug1 & Plug2 under license for BLACK
LOCATION : Cité Internationale Universitaire de Paris